Path updated to include Nike+ integration, music matching, camera enhancements
by Joe Aimonetti.
Summary: Popular mobile journal sharing app Path has been updated, now with the ability to share your runs through Nike+, find and share the music you're listening to, and add cool filters to photos.
Are you a fan of Facebook? Twitter? Instagram? Shazam? Nike+?
Would you be interested in a service that essentially combines the functionality of all these mobile apps into one sleek and simple-to-use program? Then perhaps you should give Path a try.
After its most recent update (see my colleague, Paul Sloan's take here), Path could become a major player in the social networking game, expanding its existing 2 million user base. All these enhancements take the brain-child of former Facebook platform manager, angel investor Dave Morin, to a whole new level.
The major integration win for Path comes in the form of its partnership with Nike+. Now, when you want to complete a workout and share with friends, an option to share on Path is at your disposal. Path's integration is more than just posting your times, though. When you start a run, a note is made on Path. If followers add an emoticon (the equivalent of a Facebook "Like"), you will hear a cheer while running.
Mobile social encouragement. Pretty cool.
Of course Facebook and Twitter are longtime staples in the social-sharing world, but Path's unique user interface could prove to be the difference as consumers continue to search for the best way to express and share themselves and their lives.
And what bigger thing is there in many people's lives than music? Path has tackled music sharing by adding the ability to track and tag music you're listening to and share it to your timeline. Path uses Gracenote to obtain information about the tracks you're listening to so you can accurately let your followers in on your musical tastes.
Also included in the Path 2.1 update is new camera functionality including exposure and focus controls and some new effects that you can apply to photos to give them the classic vintage look and feel that have become a staple of iPhoneography.
The features listed above combined with bug fixes should make Path 2.1 a worthy player for people looking to change up their social networking game. Are you a Path user? How does it compare with Facebook, Twitter, Instagram? Let me know your opinion in the comments!
About JOE AIMONETTI
Joe is a seasoned Mac veteran with years of experience on the platform. He reports on Macs, iPods, iPhones and anything else Apple sells. He even has worked in Apple retail stores. He's also a creative professional who knows how to use a Mac to get the job done. Joe is a member of the CNET Blog Network and is not an employee of CBS Interactive.
Path Adds API With Nike As First Partner
Startup Path released a new version of its smart journal app today along with a third-party API for other applications to integrate with Path.
The first partner on the platform is Nike with its Nike Plus running app and integration will also be coming with the new Nike Fuel Band.
The integration means that once users connect Nike to Path, Path will auto-post route maps from Nike so that friends can see their runs on Path. When they go for a run using Nike Plus, Path will automatically recognize the run and add it to Path in real-time. Friends can then virtually "cheer" the runner on. The best part about this feature is that when friends cheer the person, the runner hears a cheering sound in his or her headphones while running. The idea is to encourage the person while she's running. Those virtual kudos are also visible on the route map, as if the person was there on the street. Path also automatically adds a point on the map where someone had his or her best pace.
It has been 16 weeks since Path relaunched as a private journal for documenting activities among friends. The company now has 2 million users and half of its users return every month.
The new Path API is still private for now, because Path wants to make sure it integrates quality content on Path. But the company plans to add new partners soon. The 30-person company is starting with health apps but will move to other verticals, said CEO Dave Morin.
"The reason we're starting with a private (API) is to focus on quality," Morin said at a press briefing at the company's San Francisco offices. "We want to make sure every story on the Path feed is quality. We want to make sure that the stories that show up in Path are good stories and a big part of people's days."
The small things are important to Path. Even the act of integrating the two apps is different. The screen is two small circles, a Path circle and a Nike circle. The user drags the two together in a kind of animation.
Other new updates in Path 2.1 include adding "music match," the Shazam-like functionality that recognizes a song that's playing and can post it to Path. Path has also revamped its camera lens features. The camera app also includes a new way of taking photos with focus and exposure adjustments both on the same screen.
In an answer to a question, Morin said the company hasn't seen any real drop-off in users after the privacy issue with contact uploading.
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