With Updated App, Path Hints at a Mature Business Model
By Mike Isaac.
SAN FRANCISCO, California - It's practically a Silicon Valley proverb: Build your user base, and the money will follow. The problem is that if you grow too big, too fast without a monetization plan, you'll end up taking round after round of money from venture capitalists just to keep up, without the means to make any of your own.
Path, the self-proclaimed 'personal' social network, has often looked like it was falling into this trap. As users are limited to 150 connections, traditional advertising has a more difficult time going viral on Path's network than, say, Facebook's or Twitter's. With a new version rolling out to users, however, the fast-growing startup may soon have more revenue on the horizon.
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